For the Investor Who Reads the Financial Times Cover to Cover
Institutional-grade analysis for individuals who manage their own portfolios with seriousness.
You are not a day-trader, and the product was not built for one. You are an individual investor who manages your own portfolio with the analytical seriousness of a professional, but without the institutional affiliation that would grant access to the professional tools. You read the Financial Times cover to cover. You understand why duration matters. The available consumer tools insult your intelligence; the institutional tools are priced out of reach. Drusus is built for the position you actually occupy.
What You Will Use Most
- The AI analyst chat, for asking the questions that would, in a different life, be put to a sell-side analyst.
- Portfolio tracking, with the holding-level analytics that make rebalancing decisions defensible.
- Drusus Daily, the twice-daily briefing, as the morning and evening read.
- Watchlists and price alerts for the names you are tracking towards an entry or exit.
What Distinguishes the Product for You
The cross-market coverage. Most retail-oriented products treat the home market as primary and everything else as supplementary; if you hold Asian equity, or you watch the relationship between the Hong Kong and New York listings of dual-listed names, the existing tools force you to flip between several applications. Drusus treats HKEX, NYSE, NASDAQ, and LSE as first-class citizens of the same workspace.
The analytical depth. The AI analyst is not a sentiment-aggregator. Asked about an instrument, it draws on verified data; asked about a thesis, it stress-tests it; asked what it does not know, it says so.
How They Use Drusus
The shape of a typical working pattern for this audience.
Morning brief
Open Drusus Daily over coffee. Skim the executive summary; read the thematic commentary that bears on positions you hold.
Pre-decision research
Before any meaningful trade, put the question to the AI analyst. Ask not for a recommendation but for the analytical case both ways, with the data marshalled against each side.
Portfolio review
Weekly, examine return decomposition. Where is performance actually coming from? Where is risk concentrated that you would not have guessed?
Alert hygiene
Set price alerts at the levels that would change your view, not at arbitrary thresholds. Drusus surfaces volatility-adjusted suggestions if you wish.
Evening read
Drusus Daily, evening edition, delivered in your local time. Read the after-hours commentary on whichever session has just closed.
An Illustrative Query
The form a typical interaction with the Drusus AI analyst takes for this audience.
Walk me through the implications of the Bank of England holding rates at 4.25 per cent yesterday for a portfolio that is 60 per cent UK and European equity, 30 per cent UK gilts, and 10 per cent gold.
The hold was modestly hawkish relative to consensus, with two MPC members dissenting in favour of a cut. For your 60 per cent equity allocation, the implication is dispersed: UK domestically-oriented mid-caps face a headwind from sustained financing costs, whilst the FTSE 100 majors are more insulated by their dollar earnings, which strengthen modestly on the GBP weakness that typically follows a hawkish surprise. Your 30 per cent gilts exposure has taken a small mark-to-market loss on the long end as the curve steepened. Your 10 per cent gold allocation is roughly flat; gold tends to underperform on hawkish holds but the underlying inflation print remains supportive. The structural question your portfolio invites is whether the 60/30/10 mix is calibrated for a higher-for-longer regime or for the rate-cut cycle that consensus expects from September. If the former, the gilt duration is excessive; if the latter, the gold is the unusual element.
Recommended Tier
For most serious retail investors, Drusus Analyst at £29 per month is the appropriate tier. It includes the full AI analyst quota, portfolio tracking, both editions of Drusus Daily in your time zone, and cross-market coverage. If you also model scenarios on positions you actually hold, or you compute Value-at-Risk on the portfolio rather than only on individual instruments, the Strategist tier at £79 per month is worth considering.